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Marketing Solutions

Village Roadshow’s Marketing Solutions division helps brands connect with their customers in meaningful, creative and sustainable ways.

Comprising four core businesses - Edge, Edge Consumer, Opia and Lifestyle Rewards - the division has worked with some of the world's biggest brands, helping them find innovate ways to differentiate and engage with key audiences to surpass their targets. 

Focussing on digital platforms and rewards, the Marketing Solutions division provides an unparalleled end-to-end service, capable of creating powerful customer incentives to solve complex problems for clients.

With head offices in Australia and the UK, and a global network of incentive partners, the division can deliver campaigns that cross borders and time zones.

The Marketing Solutions division delivers its tailored solutions through four key brands:


Edge is a business to business promotional solutions agency that works with brands and agencies of all sizes to create tailor-made consumer and trade promotions to achieve maximum engagement at minimum cost through a unique mix of promotional platforms, rewards and insurance solutions.

Edge Consumer

Offers experienced based reward and incentive solutions direct to consumers, featuring high quality products with broad appeal and drawing on popular lifestyle and entertainment categories. The Good Food Gift Card is the leading dining gift card program in Australia, offers the best in restaurant quality and choice nationally. The Spa & Wellness Gift Card is the first of its kind in Australia to collectively offer spa, beauty, fitness and wellness experiences in one gift card.


Based in the UK, Opia is a world class promotion consultancy, specialising in sales promotions, rewards and loyalty. Opia's diverse team of strategic, creative thinkers has decades of experience working with large retailers, fast moving consumer goods agencies and electronics brands.

Opia specialises in experience-led promotions that engage audiences, support brand perception, and, crucially, drive consumers to buy.

Lifestyle Rewards

Provides targeted rewards, benefits and loyalty programs that attract, engage and communicate with customers and employees. With a fully digital platform and Smartphone app that can be accessed anywhere, anytime, and in an instant, Lifestyle Rewards are leaders in creating and building customised, fully branded engagement programs for a wide array of clients.