Cinema Exhibition is where Village Roadshow started. Today Village Roadshow and its strategic partners operate approximately 580 cinemas at 59 sites in Australia and Singapore where state of the art complexes have set industry standards.
Since early 2000, the Group has reduced the number of territories in which it operates having exited Hong Kong, Thailand, Malaysia, India, Switzerland, Hungary, France, New Zealand, Fiji, Germany, Austria, Greece, Czech Republic, Argentina, Taiwan, Korea and in the United Kingdom.
Importantly, Cinema Exhibition remains a core division of the Group and the Company is committed to developing one of the world’s highest quality cinema circuits that continues to generate strong returns.
In Australia, Village Cinemas is one of the country's largest cinema operators, with an interest in screens across all Australian states. Since beginning operations in the 1950's, Village Cinemas has not only expanded the number of cinemas it operates, it has enriched the cinema going experience. In particular Village Roadshow was one of the first companies to develop the multiplex concept and make stadium seating a standard fixture in all its cinemas.
The creation of ‘entertainment destinations’ and not just cinemas is central to the division’s strategy, aiming to increase attendances by enhancing the movie going culture in its chosen markets. The division has also sought to widen the appeal of going to the movies by creating new concept cinemas attractive to a broader demographic. As part of this approach the division has developed concepts such as Gold Class, Cinema Europa and the larger screens.
Gold Class Cinemas are luxury, premium venues offering personalised levels of service; smaller more private and intimate cinemas; customer designed recliner seating and state of the art projection and sound systems. This style of cinemas has been particularly popular for corporate functions and those looking for a more memorable movie going experience.
Cinema Europa provides higher levels of comfort than regular cinemas and offers a selection of movies aimed at specific tastes outside traditional and recent releases. Through these cinemas, Village Roadshow has redefined the cinema going experience and in the process has broadened attendances, including the move into digital and 3D cinema technology.
Consistent with its strategy of extending the movie going experience, Village Roadshow also manages a number of amusement centres generally adjacent to cinema complexes. Called "Intencity", these centres provide a range of arcade style games including the latest real action amusements.